As a photographer, I have a romanticized sense of a perfect moment. In my imagination, a second can last a minute and a minute an hour, we can enjoy the beauty of each moment for as long as we would like. In reality, this is not true except through photography. Through photography, I capture these perfect moments. I use this imaginative sense of time to predict and pick out the best moments and capture them in their best light. For me, lifestyle photography is about taking a brand or an idea and creating a sense of visual identity. This means deciding what it is that makes the brand or idea special and creating a style for it to be represented through. Once this visual style is determined I take this knowledge into the photo shoot to create images that showcase the brand or idea in an eye-catching way.

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